A lot of the Instagram bio ideas you'll find are cute one-liners that tell a stranger nothing. A bio for a business has a harder job: in the two seconds before someone scrolls away, it has to say who you are, what you offer and what to do next. Below is a short formula for that, the limits Instagram sets today, and 63 bios grouped by niche that you can copy and adapt.

The four-part formula for an Instagram bio that works

Every good business bio answers four questions, usually in this order.

1. Who you are. In plain words, the way you'd say it to someone at a party: "Wedding photographer", "Neapolitan pizza", "Nutritionist". Not "capturing love stories".
2. What you offer. The specific thing, for the specific person: "cuts for curly hair", "online consults", "homes in Lisbon and Oeiras".
3. Proof or personality. One detail that makes it believable or memorable: a place, a year, a number, a quirk. "Family-run since 1978" beats "quality you can trust".
4. A call to action that points at the link. Tell people what happens when they tap: "Book a table", "Is your date free?", "Shop the new drop". An arrow pointing down at your link helps.

You won't always fit all four. When you must cut, cut the proof, never the first line or the call to action.

Instagram bio limits in 2026

A few rules to know before you start writing, each checked against Instagram's own pages.

• 150 characters for the bio. That's the limit in Instagram's Help Center article on adding a bio. The same page reminds you that anyone can see it.
• Up to five links. You can add up to five websites to your profile, and reorder them. Instagram launched this in April 2023, as TechCrunch reported. If you have more than five places to send people, one link in bio page holds the rest.
• Search reads your name, username and bio. Instagram's own explainer on how Instagram Search works says your query is matched against usernames, bios, captions, hashtags and places. It recommends a handle or profile name related to what you post, keywords in your bio, and your location if you're a local business.

That last point is why "Ana · Wedding Photographer" in the name field works better than "Ana" alone. Put the thing people would search in the name, and the details in the bio.

63 Instagram bio examples for business, by niche

Each bio is written as one line with " · " between the parts. On Instagram, turn each " · " into a line break: one idea per line reads faster. All of them fit well under 150 characters.

Content creators

• Slow travel by train 🚆 · 23 countries, zero flights this year · Routes, costs and where I slept ↓
• Weeknight dinners in 20 minutes · Cooking for two on a budget · Every recipe from my Reels ↓
• Plant parent to 140 houseplants 🌿 · Care guides for beginners · Free watering calendar ↓
• Money without the jargon · Ex-bank clerk, now teaching budgets · Start with my free spreadsheet ↓
• Training for my first marathon at 41 · Logs, gear and honest fails · Sunday newsletter ↓
• Thrifted outfits under €30 · New try-on every Tuesday · My finds and my sizes ↓
• Board game reviews for families 🎲 · Tested at our kitchen table · Our top 10 ↓

Restaurants, cafés and bars

• Neapolitan pizza, wood oven, 48-hour dough 🍕 · Rua das Flores, Porto · Book or order ↓
• Brunch every day, 9 to 4 ☕ · Pastries baked here at 6am · Menu and bookings ↓
• Grilled fish from this morning's market · Tue–Sun, lunch and dinner · Book on WhatsApp ↓
• Vegan tasca with a Portuguese accent 🌱 · Small plates, natural wine · See the menu ↓
• Family-run since 1978 · Grandma's recipes, same corner · Takeaway, hours and directions ↓
• Ramen and gyoza 🍜 · Walk-ins only, the queue moves fast · Today's specials ↓
• Cocktail bar in the old town 🍸 · Thu–Sat until 2am · Reserve a booth ↓

For the page behind that link, the restaurant template puts booking, menu and hours in that order.

Beauty salons, barbers and nail studios

• Curly hair specialists 🌀 · Cuts for curls, dry and wet · Book your slot in two taps ↓
• Barbershop 💈 · Fades, beards, hot towel · No waiting if you book ↓
• Nail studio in Braga 💅 · Gel, BIAB and nail art · Prices and free times ↓
• Blonde is my whole job · Balayage and colour correction · Free consultation before any colour ↓
• Lash lifts and brow lamination · Quiet studio, one client at a time · Book online ↓
• Skin clinic for acne-prone skin · Facials, peels, straight advice · Book a skin analysis ↓
• Bridal hair and makeup 👰 · I come to your venue · Am I free on your date? ↓

Shops and makers

• Handmade ceramics, small batches 🏺 · New drop the first Friday of the month · Shop before it's gone ↓
• Pre-loved designer bags, authenticated · Shipping across Europe · What's in stock ↓
• Olive oil soap made in the Alentejo 🫒 · Gift boxes and stockists · Shop ↓
• Children's books in English and Portuguese 📚 · Picked by a teacher · Shop by age ↓
• Specialty coffee roaster ☕ · Beans roasted every Monday · Subscribe and never run out ↓
• Linen clothes that last for years · Made in Portugal, XS to 3XL · New collection ↓
• Vintage furniture, restored by hand 🪑 · Delivery in Lisbon and Porto · See what's available ↓

Coaches, trainers and health professionals

• Nutritionist 🥦 · Eating well without banning foods · Online consults · Book a first appointment ↓
• Pilates for beginners · Classes of six, never more · Try your first class ↓
• Psychologist · Anxiety and burnout · Coimbra and online · Book a session ↓
• Career coach for people in the wrong job · One-to-one and small groups · Free 20-minute call ↓
• Physio for runners 🏃 · Injuries, comebacks, strength work · Book an assessment ↓
• Sunrise yoga on the beach 🌅 · Cascais, Tue and Thu at 7 · Timetable and passes ↓
• Strength training for women over 40 · Strong, not punished · Free assessment ↓

Real estate agents

• Real estate agent · Lisbon and Oeiras 🏡 · Moving house without the stress · Homes for sale ↓
• Selling your flat in Porto? · An honest valuation, no strings · Request yours ↓
• Holiday rentals in the Algarve · Sea views, fully managed · Dates and prices ↓
• First-time buyer? 🔑 · I explain every step, from bank to keys · Free buyer's guide ↓
• Homes in Cascais and Sintra · Off-market listings on request · Book a private viewing ↓
• Shops, offices and warehouses · Commercial property in the north · Current listings ↓
• Buying in Portugal from abroad? · English-speaking agent · Book a video call ↓

Photographers

• Wedding photographer 📷 · Portugal and destination · Candid, never stiff · Is your date free? ↓
• Newborn and family photos at home · Soft light, no props · Book a session ↓
• Product photos for small brands · From white background to lifestyle · Portfolio and prices ↓
• Portraits for people who hate photos · Relaxed, 45 minutes · Book yours ↓
• Property photos and drone 🏠 · Next-day delivery · Book a shoot ↓
• Street photography from Lisbon · Signed prints, small editions · Shop prints ↓
• Elopements in the mountains 🏔️ · Just the two of you, and me · Plan yours ↓

Musicians and DJs

• Singer-songwriter from Porto 🎤 · New single out now · Listen anywhere ↓
• Wedding and events DJ 🎧 · A full dance floor until the last song · Check availability ↓
• Jazz trio for dinners and weddings 🎷 · Our own sound system · Booking ↓
• Fado nights in Alfama, every Friday · Tickets and the new album ↓
• Guitar teacher 🎸 · Kids and adults, online or in Braga · Book a trial lesson ↓
• Indie band from Lisbon · On tour this autumn · Dates, tickets and merch ↓
• Producer and mix engineer · For independent artists · Send me your track ↓

Freelancers and consultants

• Web designer · Fast websites for small businesses · See my work ↓
• Copywriter ✍️ · Websites, emails and ads in English and Portuguese · Let's talk ↓
• Social media for restaurants 📱 · Content, ads and monthly reports · Free account audit ↓
• Translator EN–PT · Legal and technical · Quote within a day ↓
• Illustrator 🎨 · Children's books and editorial · Commissions open ↓
• Accountant for freelancers in Portugal · Taxes and invoices, sorted · Book a call ↓
• Video editor for YouTubers · Fast turnaround, edits that keep people watching · Rates and samples ↓

How to make a copied bio sound like you

A copied bio is a starting point. Three edits make it yours:

1. Swap the generic word for the specific one. "Food" becomes "grilled fish", "photos" becomes "elopements", "coach" becomes "career coach for teachers".
2. Add one true detail. Your street, your year, the thing clients always mention. It's the part nobody else can copy.
3. Make the call to action match the first link. If the bio says "Book a table", the first thing on the page behind the link should be the booking button, not your Facebook.

If you'd rather start from your own words, the Instagram bio generator asks what you do, where, and what people should tap, and writes several versions that fit the limit.

Fancy fonts, highlight covers and the rest of the profile

Styled fonts: use them for decoration, not for words that matter

The bold, italic or cursive "fonts" you see in some bios are usually Unicode characters that look like bold, italic or cursive letters. They come from blocks such as Mathematical Alphanumeric Symbols, which means a styled "A" is a different character from a normal "A".

That has two costs:

• Accessibility. Screen readers may skip these characters or read something irrelevant, like announcing each letter as a symbol name. Someone using a screen reader may not hear your bio as words at all.
• Search. Because the characters are different, a plain-text search for your name or your niche isn't guaranteed to match the styled version. Instagram search reads names and bios, so keep those keywords in normal letters.

My rule: a styled word or two as decoration is fine. Your name, your niche and your call to action stay in plain text. If you want to try it, the Instagram fonts tool shows your text in 30 styles so you can pick one for a single line.

Highlight covers finish the job your bio starts

Right under your bio sit your story highlights, the natural next stop for a new visitor. A row of matching covers labelled "Menu", "Prices", "Reviews" and "Bookings" answers questions your 150 characters can't. The highlight cover maker makes matching covers in your colours from icons or a short word.

The link: where the call to action lands

Every bio above ends by pointing at the link. You can use a single website, or up to five links on the profile, or one link in bio page that holds everything in the order you choose. Stories can also carry a link sticker, which is handy when a post is about one specific thing.

If you want to see how a page behind the link can be laid out for your niche, I wrote up link in bio examples for 14 niches, each with what goes first and why. And the full step-by-step for adding the link to your profile is here.