To add a link in your Instagram bio, open the Instagram app, go to your profile, tap Edit profile, then Links and Add external link, paste the URL and tap Done. You can add up to five links this way, and you can't do it from a computer. Below are the exact steps, what changes between account types, where else links work on Instagram, and my honest opinion on which link deserves the spot at the top.
How to add a link in your Instagram bio, step by step
These are the steps from Instagram's Help Center article on adding a website to your profile, which are the same on iPhone and Android:
- Tap Profile or your profile picture in the bottom right to go to your profile.
- Tap Edit profile at the top of the screen.
- Tap Links, then Add external link.
- Paste the full URL (start with
https://) and give it a short title. - Tap Done, then tap back to return to your profile.
To remove a link, open the same Links screen, tap the link and choose Remove link.
Can you add a link from a computer?
No. On the desktop version of that same Help Center page, Instagram says the feature isn't available on computers and points you to the Android and iPhone instructions. So even if you plan your bio on a laptop, the links themselves have to be added in the app.
What the title is for
When you add a link, Instagram asks for a URL and a title. Use the title. "Book a table" or "Shop the new drop" tells people what happens when they tap. A raw domain name tells them nothing. Meta's own help page for link pages makes the same recommendation: a short description, not a web address.
How many links can you have in your Instagram bio?
The current limit is five. The Help Center says it plainly: you can add up to 5 websites to your profile, and anyone, on or off Instagram, can see them.
There is one exception worth knowing. Meta's help page on link pages says that eligible accounts with a paid Meta One subscription can add up to 20 links, each with an image and a title, and that teens can't use this feature. If you're not paying for that subscription, five is your number.
How multiple links in your Instagram bio show up
Your links appear on your profile, under your bio, in the order you set. Look at your own profile from a phone after adding a second link: on a small screen not all of them get the same visibility, and the first one is the one everybody notices. That's why order matters so much.
To change the order, Instagram's instructions are:
- Go to your profile and tap Edit profile, then Links.
- Tap Options, then Reorder links.
- Tap and hold a link and drag it up or down.
- Tap Done.
Business, creator or personal account: does it change anything?
Not for bio links. The steps above work on any profile, and the five-link limit is the same.
What a professional account changes is everything around the link. According to Instagram's page on professional accounts, business and creator accounts get tools to grow, monetise, run ads, understand growth and manage messages.
Two things to keep in mind before you switch:
- If your personal account is private, switching to a professional account makes it public.
- You can switch back later, but Instagram warns you may lose access to some tools.
Where else you can put links on Instagram
The bio is the main place, but not the only one.
Stories: the link sticker
You can add a link sticker to a story, and people who tap it are taken to the website. Instagram's link sticker page notes that these stickers are for organic stories; ads use their own call-to-action sticker instead. As Instagram's story insights page reminds you, stories expire after 24 hours, so a sticker is great for "this week" and bad for "always". The permanent link still belongs in the bio.
Reels and post captions
For a normal account, a URL typed into a caption is just text. Nobody can tap it. That's the whole reason "link in bio" became a phrase. In March 2026, PetaPixel reported that Meta confirmed a test of clickable caption links for a small number of Meta Verified users. Until that reaches everyone, the caption's job is to send people to your bio.
Which link converts best: one page or five separate links?
Now the part the step-by-step guides skip. You have up to five slots. Should you use them for five different websites, or for one link-in-bio page that holds everything?
My opinion, from running social media for small businesses: one link to a well-built page usually beats five raw links. Here is why.
| Five bio links | One link-in-bio page | |
|---|---|---|
| What the visitor sees | Short titles in a small space | Every option, with buttons and images |
| Room for context | A short title per link | Headings, photos, prices, opening hours |
| Contact buttons | Only what Instagram offers | WhatsApp, booking, map, email form |
| Changing things | Edit the profile in the app | Edit the page, the bio link stays the same |
| Knowing what gets clicked | Account-level insights only | Clicks per link, channels, UTM tags |
Five separate links still make sense in one case: when you only have one or two destinations and both are strong on their own, like a shop and a booking system. Then a second link on Instagram is enough.
But most small businesses and creators have more than that. A restaurant has a menu, reservations, delivery, a map and a WhatsApp number. A musician has a new single, three streaming services, tour dates and merch. Squeezing all of that into five short titles on a profile is where clicks get lost.
What to put first
Whether you use Instagram's links or a page, the order question is the same. Put first whatever answers "what do most people come here to do?" A few examples:
- Restaurant or café: menu and reservations. Opening hours right below. See our restaurant template for a layout that already does this.
- Shop: your current bestseller or the collection you're promoting this month, not the home page.
- Creator: the thing you mentioned in your latest post. That's what people tapped for.
- Service business: the booking link or a WhatsApp button, because that's where the lead happens.
Then review it. If you use a link-in-bio page with analytics, you'll see which buttons get tapped and can move the winners up. If you use Instagram's five links, you're working with Instagram's own insights, which are built around your account and content, not around each link. Adding UTM tags to each link with our free builder fixes part of that, because Google Analytics then tells you which link brought each visit.
Free toolUTM Builder →Tagged links for Google Analytics, one per place you share them, with a CSV to keep.Make the bio around the link work too
The link is only half of the job. The bio text decides whether anyone taps it. Keep it to who you are, what you offer, and one clear reason to tap.
If you're stuck, our free bio generator writes a few options you can edit:
Free toolInstagram Bio Generator →Tell it what you do and get bios that fit Instagram's 150 characters, plus 40 ready-made ideas.And if you want your name or a key line to stand out in the bio, you can copy styled text from the Instagram fonts tool. Use it sparingly: one styled line stands out, a whole bio of it is tiring to read.
Free toolInstagram Fonts →Type once, copy your text in 30 styles for your bio, name and captions.Setting up a link-in-bio page with Linktotem
If you decide one page is the better option, this is what Linktotem does. You build a page from blocks: links and buttons, WhatsApp and booking buttons, opening hours with "open now", a map, a menu or price list with photos, a product or tip checkout through your own Stripe account (we take 0% commission), and forms to collect emails. Then you paste the page's address as the first link in your Instagram bio.
To be clear about the cost: building and publishing the page is free, with a small "Made with Linktotem" badge in the footer. Starter (€5/month or €50/year, after a 14-day free trial) removes the badge and adds scheduling, a year of stats and more. All the details are on the pricing page.
If you're still comparing options, our comparison hub lays out how Linktotem stacks up against the other link-in-bio tools, with sources.
