The order that builds trust
Booking first, because someone who reached your page has usually been thinking about it for a while. Fees and FAQ next, to clear the doubts that hold them back. Contact and address last, for those who still need one question answered. Keep the page short: a calm, uncluttered page fits the tone of a practice.
- Book an appointment
- Sessions and fees
- FAQ
- Location
Doctoralia, Calendly and the tools you already trust
If you're on Doctoralia or Doctolib, point the booking button at your profile so patients book straight into the agenda you already manage. If not, Calendly, Cal.com or Google's appointment schedule work well. Online sessions stay on the video tool you use today; name it in the FAQ. Keep clinical details out of the page and out of the pre-written message: this is for booking, not for case notes. Clicks per link show whether people book online or prefer to message first.
What to write in a health professional's bio
Start with your title and area, then who you help: "Clinical psychologist. Anxiety and couples. Porto and online." Include your registration number if your professional body asks for it in any public communication.
Leave promises of results out of the bio. A plain, specific description builds more trust, and it sits closer to what professional codes allow. Say who you don't see, such as children, if that applies; it saves everyone time.
Content that brings patients in
Short posts that answer everyday questions work well: what happens in a first session, how to prepare for a check-up, a common myth about diets. End each one with "book via the link in bio". Carousels with one idea per slide are easy to save and share.
Add the page as the booking link on your Google Business Profile, and put its QR code on your business card and in the waiting room. Patients reach the same booking page wherever they start.
What to avoid
Hiding your fees. People worry about cost and often won't ask; a clear price answers it before they have to. If you work with insurers or agreements, list them too.
Before-and-after photos or patient testimonials where your professional rules restrict them. Check your code of ethics first. A good FAQ builds trust without that risk.