The order a booking actually follows
The work first, because nothing else matters if the photographs aren't right for them. The second gallery immediately after, so the family client doesn't bounce off a wedding page. Then the date check, placed before the prices on purpose: availability is the question they came with. Packages, your approach, reviews and the FAQ handle everything that would otherwise happen in messages.
- Weddings
- Portraits and family
- Check the date
- Packages
- How I work, reviews, FAQ
Galleries, contracts and the tools you deliver with
The portfolio buttons open whatever you already use — Pic-Time, Pixieset, Squarespace, Instagram or a folder of your own — so this page sits in front of your gallery rather than replacing it. Keep the client galleries private and link only to the public ones. The date-check answers land in your dashboard with the date as a field, so they sort; that is easier to keep straight in wedding season than a inbox full of messages. Say in the FAQ what holds a date — a signed agreement and a deposit — because it is the part couples most often misunderstand, and the misunderstanding always surfaces on the worst possible week. If you shoot in more than one region, name them: photographers are searched for by place more than by style.
What to write in a photographer's bio
What you photograph and where: "Weddings and portraits. Lisbon, and happy to travel." Style words like "documentary" or "fine art" mean something to other photographers and almost nothing to a couple choosing their first one.
If you only take a number of weddings a year, say it. "One wedding a weekend" explains your price better than any list of hours, and it makes an enquiry feel urgent in a way that is entirely true.
Turning enquiries into bookings
Answer the date check within a day, even when the answer is no — the couple is asking three photographers the same evening and the fast reply is remembered. Keep a short text ready with the price list so the reply takes two minutes.
Post the whole story of one wedding rather than ten single frames. Couples imagine their own day inside a sequence, and the caption can end where the page begins: check the date in the link in bio.
What to avoid
Hiding the price entirely. It costs you the couples who would have been fine with it and fills your inbox with the ones who won't. A starting price is enough.
Publishing a client's photographs without permission. A wedding contract should say whether you may show the images, and a family session almost always needs asking again — especially where children are recognisable.