Good link in bio examples are rarer than you'd think. Plenty of the pages you tap on Instagram are a stack of ten grey buttons in whatever order the owner added them. So instead of a gallery of pretty screenshots, this article takes 14 pages apart, one per niche, and looks at the decisions behind them: what goes first, which blocks earn a place, how many links there are, and why.

A straight disclosure before we start. Linktotem doesn't have a public gallery of customer pages yet, so the examples below are our own niche templates. The names (Casa do Largo, Studio Lume, Luna Vale and so on) are example content, not real businesses. What's real is the structure, and every one of them is a page you can open, tap through and use as the starting point for yours.

Four rules every good link in bio page follows

Before the examples, the patterns they share. None of this is magic; it's what you'd do if you sat next to a visitor and watched them use your page.

1. Order links by what the visitor came for, not by what you care about. Someone who taps your link from a post about a new dish wants to book or see the menu. Your newsletter, your press kit and your "about me" are for a smaller group, and that group will scroll.
2. One clear action at the top. The more choices you put in front of people, the longer they take to decide. That's Hick's law, as Nielsen Norman Group explains it. A page with one obvious first button beats a page with nine equal ones.
3. The top of the page does most of the work. In a Nielsen Norman Group eyetracking study, people spent about 57% of their page-viewing time above the fold and 74% in the first two screenfuls. People do scroll, but whatever sits at the top gets the most attention.
4. Show, don't list. A photo of the dish, the ring, the living room or the print does more than a button that says "Portfolio". Use images where the work is visual and plain text where the visitor needs facts (prices, hours, fees).

And one more that sounds obvious and isn't: keep it short. Every example below has between six and eight blocks. Not six links, six blocks. A price list or a gallery counts as one block even though it holds a lot.

Link in bio examples for local businesses

These pages serve people who are close to a decision. They want to book, check a price or find the door.

Restaurants and cafés

• First: a "Book a table on WhatsApp" button that opens a chat with "Hi! I'd like a table for" already typed.
• Then: the week's menu as a real list (starters, mains, desserts, each with a short description and a price), a delivery button, opening hours that say open or closed right now, a map with a note ("two minutes from the metro"), three FAQ answers and social icons.
• Blocks: 7.

Why this order: most visits happen shortly before a meal, while someone decides where to go. Booking first catches the ones who have decided; the menu convinces the rest. Hours and map are for people already on their way. The menu is text, not a photo of the printed card, because a photo is slow and hard to read on a phone.

Beauty salons, nail studios and barbers

• First: "Book online", leading straight to free times.
• Then: a WhatsApp button for questions, services and prices in two sections (hair; nails and brows, with "from" prices where the cost varies), hours, map and gift cards.
• Blocks: 7.

Clients arrive from a photo of your work and are already convinced, so booking goes on top. The WhatsApp button is for the ones who aren't sure yet ("does balayage work on short hair?"). Gift cards sit near the bottom, where they catch people shopping for a present.

Online stores and makers

• First: the new collection ("New collection: Tide", plates, bowls and mugs in the example).
• Then: shop all and best sellers, an "Order on WhatsApp" button, a shipping and returns FAQ, an email signup and social icons.
• Blocks: 6.

Lead with what's new, because that's what the latest post was about. The WhatsApp button comes before the FAQ on purpose: a person with a question should reach a human fast. The mailing list goes last, for visitors who aren't ready to buy today.

Link in bio examples for professionals and services

Here the visitor is often nervous or careful. The page has to answer "how much?" and "how does it work?" before they'll book.

Health professionals

• First: "Book a session", with a line saying the first one is about getting to know each other.
• Then: sessions and fees (individual, couples, a four-session plan), four FAQ answers (how the first session works, online vs in person, receipts for insurance, cancellations), a WhatsApp message button and the practice address.
• Blocks: 6.

Someone who reaches a psychologist's page has usually been thinking about it for a while. Booking first respects that. Fees and FAQ clear the doubts that stop people. The page is deliberately calm and short.

Lawyers and consultants

• First: "Book a first conversation" (30 minutes, video call or office).
• Then: how the first conversation works, practice areas, fees, a confidential "tell me about your case" form, and a closing block with FAQ, phone and office.
• Blocks: 6.

The fear here is the bill. So the block right after booking explains what the first conversation involves and costs. The form exists for people who would rather write down what happened than say it out loud.

Personal trainers

• First: a free assessment (40 minutes: talk, test, leave with a plan).
• Then: a two-question goal form, "what a session actually looks like", plans and prices, client reviews, and WhatsApp plus where you train.
• Blocks: 6.

Nobody buys twelve sessions from a post; they book the first one. The free assessment is the only thing on the page that costs the visitor nothing, which is why it's on top. Prices come after the proof, where they land better.

Real estate agents

• First: "Message me on WhatsApp".
• Then: three featured homes with size, area and price, "See all listings", a free valuation form (name, phone, address), client reviews and social icons.
• Blocks: 6.

This page serves two people: buyers want to see homes, sellers want to know what theirs is worth. The valuation form is the one block aimed at new business, and sellers will scroll to find it.

Photographers

• First: the work. A weddings gallery, then a portraits and family gallery.
• Then: an "Am I free on your date?" form, packages, how I work, and reviews with FAQ.
• Blocks: 6.

The one example where a form comes before prices. Every photographer gets the same first message ("are you free on the 14th?"), so the page turns it into a four-field form. The second gallery sits right after the first so a family client doesn't bounce off a page full of weddings. See it at the photographers template.

Link in bio examples for creators, artists and musicians

These pages start with the content, because the visitor just watched or heard something.

Content creators

• First: social icons, then the latest video ("my €40 balcony: everything I used, and what I'd skip").
• Then: favourites and affiliate links (presets, gear), a media kit, "Work with me" and a newsletter.
• Blocks: 6.

Fans first, brands second. The top follows the content people just watched; the bottom is for the smaller group that wants to do business. Brand managers expect to scroll for contact details. Fans don't.

Musicians and DJs

• First: social icons and the new release, highlighted.
• Then: the official video, tour dates (three cities in the example), tickets, merch, booking and press, and a mailing list.
• Blocks: 8, the longest here.

Most visits come from a post about a release or a show, so the top matches that moment. Business contacts go lower, because promoters will scroll and fans won't.

Podcasts

• First: the new episode, with its title and one line on what it's about.
• Then: Spotify, Apple Podcasts and YouTube side by side, all episodes, clips, a "suggest a guest" form, sponsorship and newsletter.
• Blocks: 6.

A podcast page has one job: get the person listening in the app they already have. The guest form and sponsor kit sit at the bottom because they matter to you, not to the listener.

Artists and illustrators

• First: recent work, large.
• Then: prints, originals, a commission form (idea, size, contact), exhibitions and studio, and questions with a newsletter.
• Blocks: 6.

Prints come before originals because the cheaper option converts a stranger. The commission form asks the three questions you'd otherwise ask in twenty messages. Open it at the artists template.

Link in bio examples for communities

Nonprofits and associations

• First: Donate.
• Then: monthly support, a volunteer form (with "when are you free?" options), upcoming events, what we did last year, and address plus a monthly letter.
• Blocks: 6.

Some people tapped to give, and nothing should stand between them and the button. Most aren't ready to give money yet, so volunteering and events follow: smaller ways to help. The accounts go last, for the careful reader.

Churches

• First: service times, with a note that doors open half an hour before and there's a children's room.
• Then: "First time here?", watch live, giving, prayer requests, and groups with events and directions.
• Blocks: 6.

Most people opening a church's link are deciding whether to walk in on Sunday. They want when, where, and what it will be like. Giving comes after, because it's for people who already belong. See the churches template.

The examples side by side

Two patterns stand out. Businesses that sell time (salons, clinics, trainers, lawyers) put booking first. Anyone who sells something to watch, hear or look at puts that thing first and the action right after it.

How to turn one of these link in bio ideas into your page

1. Pick the closest niche, even if it isn't exact. A yoga teacher is close to the personal trainer page; a bakery is close to the restaurant page. Browse them all on the templates page.
2. Write down the one thing most visitors want when they tap your link. That goes first. If you can't choose, look at your DMs: the most common question is usually the answer.
3. Cut until it hurts a little. Delete any block you'd be embarrassed to explain to a visitor. Six to eight is plenty.
4. Replace example content with yours, especially photos. Your real dining room, your real clients' hair, your real prints.
5. Make the link easy to share offline. A QR code on the table card or the shop window points to the same page. For WhatsApp buttons with a pre-written message, the WhatsApp link generator builds the link for you.
6. Check what people tap. Clicks per link tell you whether the order is right. If the third button gets more taps than the first, swap them.

What to put in the bio itself

The page does the heavy lifting, but people read your bio before they tap. Instagram gives you up to 150 characters for the bio and lets you add up to five links to your profile. A link in bio page turns one of those links into a whole menu, in the order you choose (here's how to add it).

If you're stuck on the words, our Instagram bio generator writes a few options that fit the limit, and there's a longer list of ready-made bios by niche in our Instagram bio ideas.