The order that fills the chairs
Booking goes first because most visitors already know they want a cut. The walk-in button sits right below it, for those who want one today. Prices and photos come next, to reassure anyone who hasn't been in before, then reviews. The tip, hours and map are for people who already know you.
- Book online
- Walk-in on WhatsApp
- Prices with photos
- Reviews and tips
- Hours and map
Booksy, Fresha, Treatwell, Trinks and the rest
Plenty of barbers already take appointments on Booksy, Fresha or Treatwell in Portugal and Europe, or Trinks and AppBarber in Brazil. The booking block works with Cal.com, Calendly and Google Calendar appointment pages; if your diary lives in another app, swap it for a link button that points at your profile there, and keep it at the top. Keep the prices here identical to the ones in the booking app, so nobody arrives expecting a different number.
What to write in a barbershop's Instagram bio
Say what you're good at and where: "Fades, beards and hot towel shaves in Arroios. Book online or walk in." The neighbourhood matters more than a slogan, because people look for a barber close to home or work.
If you take walk-ins, say so in the bio. It's the main reason some people choose one shop over another, and it only works if they know before they leave the house.
Before and after, loyalty and the regulars
Post before-and-after photos and short videos of the cut, always with the client's permission, and write the service name in the caption so it matches the price list. A person who sees a fade they like wants to know what it's called and what it costs.
Barbershops live on regulars who come back every three or four weeks. A simple loyalty card, every tenth cut free, stamped at the till, still works. Mention it in the price list description rather than hiding it in a story that disappears in a day.
Common mistakes
Hiding the prices until someone sends a DM. Many people won't ask at all. If a price depends on the length of hair, say "from" and what changes it.
Letting the hours go stale. If you close earlier in August or open on the Sunday before Christmas, change the page the same day. A client who walks up to a closed door rarely gives you a second try.