Guilherme Luz
Founder of Linktotem · Freelance marketer
I'm Guilherme, a freelance marketer based in Portimão, Portugal. Since 2022 I've run ads on Google and Meta and looked after social media for small businesses and independent professionals.
A lot of that work ends in the same place: the link in the Instagram bio. Linktotem is the page I wanted to build for that link — in Portuguese as well as English, with the blocks a local business needs and no cut on what you sell.
On this blog I write what I'd tell a client: what to put on the page, what to measure and what doesn't matter. When I quote a number, it links to where I read it.
Articles by Guilherme
- GuidesComparisonsBest link in bio tools in 2026: how to choose by use caseA buyer's guide to the best link in bio tools: what to check (free plan, sales commission, domain, analytics, language) and which fits each use case. · 6 min read
- InstagramHow to add a link in your Instagram bio (2026 guide)Step by step: how to add a link in your Instagram bio, the current limit of 5 links, how they show, and which link actually gets the clicks. · 6 min read
- Local businessInstagramHow to add a menu to Instagram (and why not as a PDF)How to add a menu to Instagram: a restaurant menu link in bio, menu highlights, Instagram's order and reserve buttons, and a QR code on the table. · 7 min read
- CreatorsHow to make a media kit brands will read (with an example)What brands check in a media kit, section by section, where to find each number in Instagram and TikTok, and a full example for a small creator. · 8 min read
- CreatorsInstagramHow to make money on Instagram with under 10k followersRealistic ways to make money on Instagram with a small account: brand deals, affiliate links, selling from your bio, UGC and Instagram's own tools. · 7 min read
- WhatsAppLocal businessHow to sell on WhatsApp: a simple funnel for small businessesHow to sell on WhatsApp step by step: from your Instagram bio to a chat with a pre-filled message, a catalogue or price list, and getting paid. · 7 min read
- AnalyticsInstagramHow to track link in bio clicks (Instagram, UTM and GA4)How to track link in bio clicks: what Instagram insights show, how to tag links with UTM parameters, and how to read them in Google Analytics 4. · 6 min read
- InstagramInstagram bio ideas: 63 examples for business to copy (2026)A four-part formula for an Instagram bio that works, the current limits, and 63 ready-to-copy bio ideas for creators, restaurants, salons, shops and more. · 8 min read
- GuidesExamplesLink in bio examples: 14 pages by niche, taken apartLink in bio examples for 14 niches, from restaurants to lawyers: what each page puts first, which blocks it uses, how many links, and why. · 9 min read
- Product newsAIManage your link in bio from Claude, Cursor or any MCP appLinktotem now has an MCP server: ask Claude or Cursor to add a link, hide a block, reorder your page or change its colours, and it happens. · 5 min read
- WhatsAppLocal businessWhatsApp message templates for business: 30+ ready to copyReady-to-copy WhatsApp Business greeting, away and quick reply messages for restaurants, salons, shops, clinics and freelancers, and how to set them up. · 9 min read