Instagram image sizes
Posts are 1080 pixels wide. Portrait posts at 1080×1350 (4:5) take the most room in the feed and are the default for most accounts. Since 2025 the profile grid shows posts as 3:4 thumbnails, so 1080×1440 posts appear on the profile without being cropped. Square (1080×1080) and landscape (1080×566) still work.
Stories and Reels are 1080×1920 (9:16). Keep text and faces about 250 pixels away from the top and bottom: the name, the progress bar and the reply box cover them. The profile photo is shown round at small sizes; 320×320 is enough.
TikTok, YouTube and vertical video
TikTok videos, YouTube Shorts, Reels and stories share the same 1080×1920 frame, which makes one vertical video easy to reuse. YouTube's classic sizes are wider: thumbnails at 1280×720 and the channel banner at 2560×1440 — of which phones show only the central 1546×423, so that's where the name and the message go.
Facebook, LinkedIn and X
Link previews on Facebook, LinkedIn and most apps use a 1.91:1 image: 1200×630 is the safe choice, and it's also what your own website should set as its Open Graph image. Feed images do best in portrait (1080×1350) on Facebook and LinkedIn, and at 16:9 (1600×900) on X.
Banners are the trickiest: the LinkedIn profile banner is 1584×396, the company page cover 1128×191, the X header 1500×500 and the Facebook cover 1640×624. All of them are cropped differently on phones and computers, and profile photos overlap one corner — keep the important part in the centre.
Why upload bigger than what's shown
A profile photo is shown at under 200 pixels, but phones have screens two or three times denser than that. Uploading at the recommended size keeps pictures sharp everywhere and leaves room for the network's compression, which always takes away some detail.
One link for every profile
Every network gets its own picture, but they all have one link in the bio. A link-in-bio page with the same photo and colours as your profiles makes the jump from any network feel like the same place.