What a media kit is
A media kit is a creator's CV for brands: one page that says who you are, how many people you reach, who those people are and what working with you costs. When a brand's marketing team is choosing between twenty creators, the one with a clear page is the one that's easy to say yes to.
It doesn't need to be long. Brands look for four things: your numbers per platform, whether your audience matches their customers, proof that other brands trusted you, and how to reach you. This generator puts exactly those on one A4 page.
What to put in yours
Start with your followers on each platform, but don't stop there: engagement rate and average views say more about what a brand will get than followers alone. If you don't know your engagement rate, our free calculator works it out from your last posts.
Then the audience: the share of women, the main age group and the top countries or cities. You'll find all three in Instagram's and TikTok's insights. A brand selling in Portugal wants to see Portugal on that list.
Finish with proof and prices. Brands you've worked with, even small local ones, show you can deliver. Rates are optional — some creators prefer to quote each brand — but a price per format saves a round of emails. Our money calculator suggests one if you're not sure.
Common mistakes
Numbers from last year. Update your kit every month or two; a brand that checks your profile and finds different numbers stops trusting the page.
Too much text. Brands skim. One or two lines about you is enough — let the numbers and the brands do the talking.
No way to reply. Put an email you actually read on the kit. A media kit that ends without a contact is a dead end.
PDF, PNG or a link?
Send the PDF when a brand asks for one by email — it's what agencies expect. Use the PNG in DMs, where a PDF is one tap too many. And keep the same information on your link in bio, so a brand that finds you on their own can see it without asking.
Private by design
Your media kit is drawn in your browser. Your photo, your numbers and your rates are never uploaded or stored by us.