The order that brings in leads
Contact first, because the best leads already want to talk. Listings next, since that's why most buyers tapped. The valuation form sits below them: it's the one block aimed at new business rather than current stock, and sellers will scroll to reach it.
- WhatsApp contact
- Three featured homes
- All listings
- Free valuation
- Reviews
Link your portals, keep your leads
Point listing buttons at your ads on Zillow or Realtor.com, on Idealista, Imovirtual or Casa Sapo in Portugal, on ZAP Imóveis, Viva Real or OLX in Brazil, or at your agency's site. The portals stay where the searching happens; your page is where your followers land. Valuation requests come straight to you. The page's QR code fits on "for sale" boards and flyers, and clicks per link show which listing drew the most interest this week.
What to write in a real estate agent's bio
Name the area and who you help: "Helping families buy and sell in Cascais for 12 years." Place names matter, because people search Instagram and Google by neighbourhood.
Add your agency and licence number where your market requires it, and keep one link to your page. Share new listings in stories with the link sticker, then save them in a "Homes" highlight. A short line on the languages you speak helps foreign buyers.
Turn every listing post into a lead source
Each time you post a home, update its button on the page the same day. The post creates interest; the page holds the details and the button to message you. Use a photo from the post as the button's thumbnail, so people recognise the home.
When a home sells, rename its button to "Sold" and point it at the valuation form. Neighbours who hear about a sale nearby start wondering what their own place is worth.
Mistakes to avoid
A page with twenty listings. Nobody scrolls through that many on a phone. Show three and link the rest. Pick the homes that best match the people who follow you.
Out-of-date prices. If a price drops or a home goes under offer, change the line on the page. A lead who arrives with the wrong price starts the conversation annoyed.