The order that fills a week
The free assessment first, because it is the only thing on the page that costs the visitor nothing. The form second, for the people who won't open a calendar. Then the proof — what a session is like, what other people say — and only then the prices, which land better after the reason to trust you. Contact and location close it off for whoever still has one question left.
- Free assessment
- Goal form
- What a session is like
- Plans and prices
- WhatsApp and map
Cal.com, Calendly, WhatsApp and the apps you already coach in
The booking button opens whatever you use, including a gym's own system. Block your training hours in the calendar so nobody books you while you're coaching someone else, and add a buffer, because assessments run over. If you write plans in TrainHeroic, Trainerize or a spreadsheet, that link belongs in the online coaching item, not at the top of the page — it's for people who already pay you. Keep the prices here identical to the ones you quote on WhatsApp. If you run a Saturday session in a park, give it its own block: free group sessions are where a lot of paying clients come from, and they need an address and a time, not a DM conversation.
What to write in a trainer's bio
Name who you train and where: "Strength and mobility. In person in Porto, online everywhere." Trainers who try to sound right for everyone sound right for nobody, and the people who most need a coach are looking for one who has worked with someone like them.
Say the first session is a free assessment in the bio itself, not only inside the page. It is the offer, and it should survive being read in one line on a phone.
Content that gets people to book
Sets and reps do well with people who already train. What brings beginners in is the ordinary stuff: how to start again after two years off, what to do when your back hurts at a desk, what a first session is like. End those with "book the free assessment in the link in bio".
Client results work when they're honest about the time it took. A twelve-month story with a beginning converts better than a before-and-after photo, and it doesn't invite anyone to compare their body with a stranger's.
What to avoid
Promising results by a date. "Lose 10 kg in a month" is a claim you can't keep for most people, and in several countries it is one an advertising regulator can act on. Promise the work and the honesty instead.
Hiding the price until the DM. It wastes your evening and their time. If your prices vary, show a starting price and say what changes it.