The order that sells
Lead with what's new, then open a second door to everything else. Put the human option, WhatsApp, before the FAQ: people with a question should reach you fast. The mailing list comes last, for visitors who aren't ready yet.
- New collection
- Shop all / best sellers
- Order on WhatsApp
- Shipping FAQ
- Email list
Your shop, your payments, one link
Point the buttons at the store you already run on Shopify, WooCommerce, Etsy, Nuvemshop or Wix. No store yet? Add a few products with Stripe checkout straight on the page. For customers in Brazil, add a Pix button so they can pay with their banking app; in Portugal, say in the FAQ that you take MB Way and send the request once the order is confirmed on WhatsApp. Whatever the platform, clicks per link show which shop button people actually use.
What to write in a shop's bio
Say what you sell and one reason to buy it from you: "Handmade ceramics, small batches. Ships worldwide." Shipping information in the bio answers the question every follower abroad has.
Add a short call to action above the link, like "New collection below". Change it at every launch, so returning followers notice something is new. If you're running a sale, say so there too, with the end date.
Track which posts bring buyers
If your shop is connected to Instagram Shopping, keep tagging products in posts. Your page catches everyone else: story viewers and people who arrive from TikTok or Pinterest.
Add UTM tags to the link you share in each place, such as the bio, a story or a TikTok profile. Analytics then show visits by source and clicks per link, so you know if the new collection or the best sellers pull more.
Mistakes small shops make
Sending people to the shop's homepage when the post was about one product. Link the collection or the product itself, so the thing they liked is the first thing they see.
Hiding shipping costs and the return policy until checkout. Put them in the FAQ, with delivery times per country if you ship abroad. A surprise at the last step is an easy reason to close the tab, and it's the simplest thing to fix today.