The order that turns feeling into help
Donate first, because a share of the people who tapped came to give and nothing should stand between them and the button. Monthly giving second, for the ones who want to do more than once. Then volunteering, which costs the visitor nothing but time, and the calendar, which gives them a date. Proof and contact go last, for the careful reader who wants to know where the money goes before deciding.
- Donate
- Monthly support
- Volunteer
- What's coming up
- Accounts and contact
Payment links, MB Way, Pix and the tools you already have
The donate button opens any link, so nothing changes about how you collect. In Portugal that is usually an MB Way number or an IBAN page; in Brazil, a Pix key; elsewhere, a Stripe or PayPal link, or a platform like GoFundMe or Enthuse. Put the same page behind both donate buttons if you only have one. If you receive donations that need a tax receipt, say in the FAQ what the donor has to send you, and collect the tax number in the form rather than in a chat that gets lost. Clicks per link tell you plainly which of the two donate buttons is doing the work, and whether the volunteer form is being read but not filled.
What to write in an association's bio
Say what you do and where, in one line a stranger understands: "Meals, tutoring and a community garden. Bairro Alto, since 2014." Leave out the mission statement — the words "empower", "sustainable" and "holistic" tell a visitor nothing about whether you cook lunches or plant trees.
Put a number in the bio or in the first block. "1,400 meals last year" or "60 children" does more for trust than any adjective, and it gives the person something concrete to repeat when they tell someone else about you.
Content that actually brings donations
Posts that show one person's story, with the work visible behind it, outperform announcements. End them with "the link in bio has the donate button" rather than "support our cause". Stories and reels can carry the link directly, but the bio link is what people come back to a week later when they finally have a card in hand.
Two moments matter more than the rest of the year: the end of a campaign and the end of the tax year. Change the top block's words for those weeks — a deadline in the button's line, such as "until Sunday", is the single cheapest thing you can do to lift donations.
What to avoid
Photographs of the people you help that they did not agree to. Consent for a photo is not consent for the internet, and children need a guardian's written permission. When in doubt, show hands, food, the room, the volunteers — the work reads just as clearly.
Hiding the accounts. A page with no report and no numbers looks the same as a page with something to hide, and the people who notice are exactly the ones who would have given the most. Publish the report even when it is a single page.