The order that works for musicians
Put what you want played first and what you want bought right after. Most visits come from a post about a release or a show, so the top of the page should match that moment. Business contacts go lower, because promoters will scroll and fans won't.
- Current release, highlighted
- Video
- Upcoming dates and tickets
- Merch
- Booking contact and mailing list
Connect the music tools you already use
Link your Spotify artist profile, Apple Music and Bandcamp with link buttons or social icons, and embed a Spotify track when you want people to press play without leaving. For shows, link to your Bandsintown or Songkick page, or straight to the venue's ticket seller. Merch can stay on Bandcamp, Shopify or Big Cartel; the button just points there. Clicks per link then tell you whether fans went for tickets or streams.
What to write in a musician's Instagram bio
Instagram gives you about 150 characters. Use them to say what you are and what's new: "Indie-folk from Porto. New album out now. Touring in October." Genre and city help people who find you through a festival lineup or a local playlist.
Change that text when your news changes, but keep one stable link. You update the page, and every old post, story and poster that points to it stays correct.
Release week and tour week
In release week, the single goes to the top and the video sits right under it. Use the link sticker in stories to send people to the page, and mention "link in bio" in the caption of every post about the song.
On tour, move the dates up and the tickets button with them. Print the page's QR code on posters and at the merch table, so people at the show can join the list or buy a shirt before they head home.
Mistakes that cost streams and ticket sales
Linking to your artist profile instead of the exact release. Every extra tap loses listeners. Send them to the song, not to a list of albums.
Leaving past dates up, or letting three shops, four playlists and an old EP fight for the top spot. A short page with one clear next step beats a long one.



