The order that turns a visit into a brief

Availability first, because it's the one thing no portfolio site shows and every client needs to know. The work comes next, since nobody asks about price until they like what they see. Packages follow, so the brief arrives already filtered by budget. Then the form, the main action, with the call for anyone who'd rather talk. Proof and experience close the page for the careful ones.

1. Availability
2. Selected work
3. Packages
4. Brief form and call
5. Clients, résumé, profiles

Behance, Dribbble, LinkedIn and the platforms you already use

Your link in bio doesn't replace your portfolio platform, it sits in front of it. Link each project tile to its full case on Behance or Dribbble for designers, GitHub or a live site for developers, a Vimeo reel for video editors, a PDF of samples for copywriters. Use the same link in your LinkedIn featured section, your email signature and your Upwork, Fiverr or Malt profile where allowed, so every route leads to the same prices and form. Payment still happens where you invoice today; if you sell a fixed product, such as a template or an audit, the product block can take payment through your own Stripe account.

What to write in a freelancer's bio

What you do, for whom, and one thing that makes you easy to work with: "Brand and packaging design for small food businesses. One client at a time." A narrow bio feels risky but it's what makes the right client recognise themselves; generalists compete on price.

Skip "passionate". Clients assume you like your job; what they don't know is whether you'll answer emails and meet the date, so write the line that suggests you will.

Showing availability and prices without scaring people off

Availability works best as a month and a number: "booking for November, two slots left". It's specific enough to be believed and tells a client with a March launch to write now. When you're fully booked, say so and keep the form; a brief for next quarter is still a brief.

Prices with "from" rarely lose you the good clients. What they lose you is the long conversation with someone whose budget is a tenth of your minimum. If a project doesn't fit a package, the brief form and the budget ranges handle it.

What to avoid

Twenty projects in a scrolling grid. Nobody opens them all, and the weakest one sets the level. Four good ones, changed every few months, say more.

Logos of famous clients you worked on inside an agency, presented as your own. Say where you did the work, as the résumé does. And don't make "DM me for rates" your only contact: it's the most common reason a client writes to the next freelancer instead.