Career coach
Independent1:1 coaching and a three-month programme for mid-career changes.
Link in bio for coaches, mentors and consultants
People don't hire a coach from a post. They hire one after a conversation, when they've heard how you think and decided you won't waste their money. This template is built for that: a free call at the top, the way you think right under it, and the paid work after, with a price and a buy button, so the ones who are ready don't have to ask.
- Free intro call
- Sessions sold on the page
- Testimonials
- Free guide
This is the real page, with example content you replace in a few minutes.
This template sells on the page: to take payments, connect your own Stripe account (it takes a few minutes). Until then the buy buttons stay switched off.
What's on the page, and why
- 1
A free intro call
A booking button with a line that says what the call is for: twenty minutes, where you are, and an honest answer about whether coaching is what you need. That last part matters. A call that might end in "you don't need me" is one people actually book, because it doesn't sound like a sales pitch.
- 2
Your own guiding line
A quote block with one sentence in your words, signed with your name. Not a famous quote, which everyone has seen. Your line tells a visitor how you work in five seconds, and it is often the thing they repeat on the intro call.
- 3
A single session
A product with a price and a buy button, for someone with one decision to make: an offer, a CV, a hard conversation. Payment goes through your own Stripe account. It is the easiest thing to say yes to, and a lot of programme clients start here.
- 4
The programme, with limited places
Your main offer, described as what happens rather than what it promises: three months, six sessions, messages between them. Setting the stock to the real number of places shows how many are left. Only do it if the number is true.
- 5
Testimonials
Three short quotes in a carousel, with a first name and what the person did with you. The best ones describe the process, like "she kept asking what I'd actually tried", not a dramatic outcome. Use their own words and ask before publishing.
- 6
A free guide by email
An email form with a small, specific offer: five questions, one a day. It catches the visitors who aren't ready for a call, and puts them on your list. Say what they'll get and what they won't, like a sales sequence at the end.
- 7
Background and FAQ
A short résumé, three lines at most: what you do now, what you did before, and your training. Then the questions everyone has: will you find me a job, is this therapy, which option do I need, what if I change my mind. Social icons close the page.
The order that turns visitors into clients
The free call first, because it is the step almost every client takes before paying. Your line next, so they know who they'd be talking to. Then the paid work, cheapest first, so a single session sits before the programme. Testimonials follow the prices, where doubt shows up. The guide is for whoever isn't ready yet, and the background and FAQ answer what's left.
- Free intro call
- Your guiding line
- Single session and programme
- Testimonials and free guide
- Background and FAQ
Calendly, Cal.com, Stripe and where the money goes
The booking button opens your Calendly, Cal.com or Google Calendar appointment page. Keep the free call short and put a limit on how many a day you take, or you'll spend the week on calls that don't turn into work. For paid sessions you have two choices. Sell them through the product block, which charges on the page through your Stripe account, and reply to each purchase with your booking link. Or make the paid session its own event in Calendly or Cal.com and connect payment there. Either works; pick one so nobody pays twice. Whichever you use, keep the prices on this page the same as the ones you say on the call.
What to write in a coach's bio
Who you help and with what, in one line: "Career coach for people in their 30s and 40s changing direction." "Life coach" or "helping you become your best self" tells a stranger nothing. A named person and a named problem is how someone recognises themselves.
Then the format and the first step: one-to-one or group, online or in person, and that the first call is free. Mentors and consultants can do the same with their field: "Pricing mentor for freelance designers. First call free."
Content that brings the right clients
Posts that describe a situation precisely, like the Sunday-evening dread or the offer you're scared to turn down, reach the people who are in it right now. End them with "book a free call in the link in bio", not with a discount.
Show how you think rather than how many people you've helped. A worked example, a question you ask every client, a mistake you made yourself. It builds the trust a stranger needs before paying for a session.
What to avoid
Promising outcomes. "Double your income" or "land your dream job in 90 days" can't be kept for most clients, and advertising and consumer-protection rules treat claims like that as statements you have to be able to back up. Promise the work: the sessions, the time, the honesty.
Hiding the price behind "DM me". It turns every enquiry into a negotiation. If the programme varies, show a starting price and what changes it, and let the free call do the rest.
FAQ
Questions
Can clients pay for a session on the page?
Yes. The product block takes payment through your own Stripe account. You can also take payment inside Calendly or Cal.com instead; just don't do both for the same session.
Does it work for mentors and consultants?
Yes. Rename the products, like an hour of mentoring, a strategy day or a monthly retainer, and change the intro call's description. The structure is the same.
Can I show how many places are left in a programme?
Yes, set the stock on the product to the number of places. Keep it honest; people notice when "3 places left" never changes.
Where do the guide sign-ups go?
To your audience list in the dashboard, which you can export or connect to the email tool you send the guide from.
Can I use client testimonials?
Yes, with their permission and in their words. Pick ones that describe the process, and don't present one exceptional result as typical.
Do I still need a website?
Many independent coaches don't. This page books the call, sells the session and grows the list. If you write long articles, keep the site and link to it.
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