The order that fills the diary
Booking goes first because clients arrive from a photo of your work and are already convinced. Questions come next, for those who aren't. Then prices, then the practical details. Gift cards sit near the end, where they catch people shopping for a present.
- Book online
- WhatsApp for questions
- Prices
- Hours and map
- Gift cards
Booksy, Fresha, Treatwell or your own calendar
If you already take appointments on Booksy, Fresha or Treatwell, point the booking button at your profile there. You keep the system your team knows, and the link in bio becomes the front door to it. Not using any? Cal.com, Calendly or Google's appointment schedule do the job. Keep prices identical here and in the booking app. Most booking tools also send reminders, which helps with no-shows.
What to write in a salon's Instagram bio
Say what you do and where: "Hair, nails and brows in Porto. Tue–Sat." Add a speciality if you have one, like curly hair or blonding, because clients search for exactly that. Say whether you're a barbershop, a nail studio or a full salon; it changes who follows you.
Keep one link and tell people what it does: "Book below". Group your best work in highlights by service, with covers in your colours, so a client can find balayage or nail art without scrolling the whole grid.
Turning posts into appointments
End each before-and-after post with the service name and "book via the link in bio". A client who loves a result wants to know what it's called and how to get it.
Print the page's QR code for the mirror or the front desk. Regulars book their next visit before they leave, and the friend who came along can scan it too. Clicks per link then show how many visits ended in a tap on the booking button.
Mistakes salons make
No prices anywhere. Some clients won't message to ask and quietly book somewhere else. "From" prices solve this without tying you to a single number.
Taking bookings only through DMs. Messages arrive at midnight, get buried and go unanswered. Let the booking tool hold the slot and keep WhatsApp for questions.